The Key Elements to Internet Marketing – A DIY Guide
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The Key Elements to Internet Marketing – A DIY Guide

by: Brandon L. Wilcox

So you have a website, and you want to increase your traffic to sell your product. There are thousands of the
websites just like yours, so how will you be seen? There are basically 3 options. You can pay some company
thousands of dollars to market your site for you; you can hire someone full time to do the marketing for you; or
you can do the marketing yourself. This guide will give you the basic knowledge you need to market your
website successfully at your own pace.
First, you need to have realistic expectations. Web sites do not get in the top 10 in search engines over night.
There is a lot of hard work that needs to be put into a site for it to rank high. I would grab a pen and paper and
write down your main competitors. Then I would use the Google Toolbar to check their pagerank and incoming
links to see how they rank. The higher the pagerank and more links pointing to your site, the higher your site
will be in the search engines. Once you see how many links are pointing to their site and how good their
pagerank is, you have an idea how much work is needed to get your site listed.
Link trading is the process in which you will get these links pointing to your site. You need to contact other
similar, good ranked pages and tell them how trading links will benefit both sites, and then link to them, and in
exchange they will link to you. The more pages linking to you the better, but remember quality, relevant high
pagerank sites is what your looking for, you want your link to be on a pagerank 2 site as least, preferably 3+.
Managing your link exchange program takes time, some software on the market can do this for you, some of
the software is good, some bad. I would recommend adding the links to your site manually to start, until you get
a better understanding of the SEO world.
Articles are another good method to establish links to your site. Unlike a regular link exchange which is just a
sentence with a link, publishing an article you wrote will give other websites quality content about your
business / products and also link back to your site. Most article sites do not require a link back to them, so
when your link is published search engines count that link better then a standard link exchange because you
are not linking back.
One-way links is just that, a link to your site, but in return you do not link back. Articles are great one-way links,
but so are directories! There are numerous directories on the internet ranging from shopping to home
improvement. You can go to these sites, and either for free, or a small fee you can submit your site to them.
Having your site listed in the major directories benefits your site in 2 ways. First, you get a link back to your
site, increasing your link popularity, and second, people searching the directories for your product may see
your site and buy from you.
As you can see, getting your site listed in the major search engines will take some time to do, you need to
manage a link exchange program, submit your article to publishers and directories, and maintain your current
website, but remember if you take your time, and establish your presence steadily over time, then your website
will begin climbing in the search engines, and you will begin to enjoy the benefits of increased traffic.
About The Author
Brandon L. Wilcox is a Web Developer for multiple web sites, and has been in the
computer field for over 6 years. Some of his sites include
http://www.houseplansconnection.com/ and http://www.designconnection.com/
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NTFS vs. FAT


To NTFS or not to NTFS—that is the question. But unlike the deeper questions of life, this one isn't really all that hard to
answer. For most users running Windows XP, NTFS is the obvious choice. It's more powerful and offers security advantages
not found in the other file systems. But let's go over the differences among the files systems so we're all clear about the
choice. There are essentially three different file systems available in Windows XP: FAT16, short for File Allocation Table,
FAT32, and NTFS, short for NT File System.


FAT16
The FAT16 file system was introduced way back with MS–DOS in 1981, and it's showing its age. It was designed originally to
handle files on a floppy drive, and has had minor modifications over the years so it can handle hard disks, and even file
names longer than the original limitation of 8.3 characters, but it's still the lowest common denominator. The biggest
advantage of FAT16 is that it is compatible across a wide variety of operating systems, including Windows 95/98/Me, OS/2,
Linux, and some versions of UNIX. The biggest problem of FAT16 is that it has a fixed maximum number of clusters per
partition, so as hard disks get bigger and bigger, the size of each cluster has to get larger. In a 2–GB partition, each cluster is
32 kilobytes, meaning that even the smallest file on the partition will take up 32 KB of space. FAT16 also doesn't support
compression, encryption, or advanced security using access control lists.

FAT32
The FAT32 file system, originally introduced in Windows 95 Service Pack 2, is really just an extension of the original FAT16
file system that provides for a much larger number of clusters per partition. As such, it greatly improves the overall disk
utilization when compared to a FAT16 file system. However, FAT32 shares all of the other limitations of FAT16, and adds an
important additional limitation—many operating systems that can recognize FAT16 will not work with FAT32—most notably
Windows NT, but also Linux and UNIX as well. Now this isn't a problem if you're running FAT32 on a Windows XP computer
and sharing your drive out to other computers on your network—they don't need to know (and generally don't really care) what
your underlying file system is.

The Advantages of NTFS
The NTFS file system, introduced with first version of Windows NT, is a completely different file system from FAT. It provides
for greatly increased security, file–by–file compression, quotas, and even encryption. It is the default file system for new
installations of Windows XP, and if you're doing an upgrade from a previous version of Windows, you'll be asked if you want
to convert your existing file systems to NTFS. Don't worry. If you've already upgraded to Windows XP and didn't do the
conversion then, it's not a problem. You can convert FAT16 or FAT32 volumes to NTFS at any point. Just remember that you
can't easily go back to FAT or FAT32 (without reformatting the drive or partition), not that I think you'll want to.

The NTFS file system is generally not compatible with other operating systems installed on the same computer, nor is it
available when you've booted a computer from a floppy disk. For this reason, many system administrators, myself included,
used to recommend that users format at least a small partition at the beginning of their main hard disk as FAT. This partition
provided a place to store emergency recovery tools or special drivers needed for reinstallation, and was a mechanism for
digging yourself out of the hole you'd just dug into. But with the enhanced recovery abilities built into Windows XP (more on
that in a future column), I don't think it's necessary or desirable to create that initial FAT partition.

When to Use FAT or FAT32
If you're running more than one operating system on a single computer (see Dual booting in Guides), you will definitely need
to format some of your volumes as FAT. Any programs or data that need to be accessed by more than one operating system
on that computer should be stored on a FAT16 or possibly FAT32 volume. But keep in mind that you have no security for data
on a FAT16 or FAT32 volume—any one with access to the computer can read, change, or even delete any file that is stored
on a FAT16 or FAT32 partition. In many cases, this is even possible over a network. So do not store sensitive files on drives
or partitions formatted with FAT file systems.
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Restricting Logon Access

If you work in a multiuser computing environment, and you have full (administrator level) access to your computer, you might
want to restrict unauthorized access to your "sensitive" files under Windows 95/98.
One way is to disable the Cancel button in the Logon dialog box.
Just run Regedit and go to:

HKEY_LOCAL_MACHINE/Network/Logon

Create the "Logon" subkey if it is not present on your machine: highlight the Network key -> right-click in the left hand Regedit
pane -> select New -> Key -> name it "Logon" (no quotes) -> press Enter. Then add/modify a DWORD value and call it
"MustBeValidated" (don't type the quotes). Double-click it, check the Decimal box and type 1 for value.
Now click the Start button -> Shut Down (Log off UserName) -> Log on as a different user, and you'll notice that the Logon
Cancel button has been disabled.

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