What exactly is a SEO Selling?
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What Exactly is a SEO Selling?

by: Haze Westerlund

Some clients have problems to understand why a site optimizing is needed on their brand new website. Why put more time and
money in a site they just developed together with us, a site that looks and works just like they wanted it to be.

All websites we build nowadays has a basic optimizing build in from start, without using frames and other things that will hurt the
chances to get a high ranking. You can say it’s like building a new house. You have to preinstall all water pipes and electrical
wiring long before you add wallpaper, painting and finishing up. But to get the kitchen and bathroom working you have to do a few
more installations after the paint is dry and the house seems ready to move in to. You also have to install lights, heating etc.

That is easy to understand for most of us, and the same way all wiring and water pipes are invisible inside the walls and floor, the
same is the pre-SEO works invisible behind your websites final design and functions. But to get the site ready for the wide world,
we need to add a few more working hours.

So what ARE we selling except for the design and functions? Today we always use organic optimization techniques when we
start a new website production. We build the site with clean validated code so the engines will find the page easy to read.
Sometimes a websites first design has to be changed so an optimizing can be done, and this is a decision our client has to take
together with us.

Most common is that the client will put all information about their business on one single page. And the text he has chosen is far
from the main subject and chosen keywords. That’s mainly because he think a website only has one front page to the world, the
index or default page, as it was before when the search engines worked in a totally different way.

The index page is the one you will find if you already know the www-address (URL) you want to visit and write that address in the
browsers address field. That’s super, and it works every time, if you write it correct. But if you DON’T know the exact www-address
you will probably never find the page if you do a search in Google, MSN or Yahoo.

Only five years ago it was very common that a web site was build on an index page all visitors was linked in to when they visited a
website. On that page was a menu with links to all other pages inside the site. It was like a door to the big world and Internet all
visitors had to pass to se your website. Like a small drugstore door you will find somewhere out in the bush, with the door and
walls full of signs saying, in here you can find anything you need.

Nowadays ALL pages are open doors, depending on subject, and all representing them self and nothing else. Like a new super
mall. On the shirt department you only find shirts, nothing else. I think a customer will be quite confused if they found harmonicas
and car tires in the shirt section. And they would probably never find the shirts they were looking for.

The same way works a web site, each new page (department) you are producing shall only have one subject, like High Quality T-
shirts. Or if you have more models of shirts, High Quality red T-shirts or High Quality blue T-shirts long sleeve. And each one shall
be optimized with names, meta, keywords and text that stay with the same subjects. All chosen pages have been built for best
ranking possibilities, a work with about ten different parts from finding keywords to submit articles. These pages will then be
found by someone, searching the web for any of your keywords related to your products, and not only by people who knew your
company’s web address from before. So far it’s just an organic optimizing we have done, but 90% of our optimized web-
productions in 2003-2006, have been number one, or on page one, on Google, MSN and Yahoo. And that with keywords a
searcher really would use, and not a fake phrase that will put anything on the top. ( I mention that because there is a lot of “top-ten-
salesmen” on Costa del Sol offering SEO works with keywords no one ever will use in an actual search, but it looks good at the
presentation, and the site owner pay for it.)

Some other clients use Google click ads as a complement on the most common keywords they just HAVE to use. Spanish
mortgage is one of them. Spain Property is another.

Other’s who don’t want to spend any money on SEO works is choosing magazine ads to advertise the web address. That’s ok but
they will miss a lot of clients, as the ad is - a one time - local or country spread - to some x00.000 readers, Value?

What they don’t think of, is that optimizing a normal sized website in Spain doesn’t cost more than one single A4-ad in a monthly
magazine, if they deliver the copy, around 800 -1.200 €. And that is a long time investment with billions of possible clients,
growing bigger every day, if they have the keywords.

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About The Author
Haze Westerlund
Graphic Designer/Art Director
Active Consulting SL in Spain
http://www.activemarbella.com
( Swedish graphic designer living in southern Spain. Any complains about bad written
English can be sent in correct written Swedish to haze@activemarbella.com )
Look At This, How To..
Set up and Use Internet Connection Sharing

With Internet Connection Sharing (ICS) in Windows XP, you can connect one computer to the Internet, then share the Internet
service with several computers on your home or small office network. The Network Setup Wizard in Windows XP Professional
will automatically provide all of the network settings you need to share one Internet connection with all the computers in your
network. Each computer can use programs such as Internet Explorer and Outlook Express as if they were directly connected to
the Internet.
You should not use this feature in an existing network with Windows 2000 Server domain controllers, DNS servers, gateways,
DHCP servers, or systems configured for static IP addresses.



Enabling ICS
The ICS host computer needs two network connections. The local area network connection, automatically created by installing a
network adapter, connects to the computers on your home or small office network. The other connection, using a 56k modem,
ISDN, DSL, or cable modem, connects the home or small office network to the Internet. You need to ensure that ICS is enabled
on the connection that has the Internet connection. By doing this, the shared connection can connect your home or small office
network to the Internet, and users outside your network are not at risk of receiving inappropriate addresses from your network.
When you enable ICS, the local area network connection to the home or small office network is given a new static IP address and
configuration. Consequently, TCP/IP connections established between any home or small office computer and the ICS host
computer at the time of enabling ICS are lost and need to be reestablished. For example, if Internet Explorer is connecting to a
Web site when Internet Connection Sharing is enabled, refresh the browser to reestablish the connection. You must configure
client machines on your home or small office network so TCP/IP on the local area connection obtains an IP address
automatically. Home or small office network users must also configure Internet options for Internet Connection Sharing. To
enable Internet Connection Sharing (ICS) Discovery and Control on Windows 98, Windows 98 Second Edition, and Windows
Millennium Edition computers, run the Network Setup Wizard from the CD or floppy disk on these computers. For ICS Discovery
and Control to work on Windows 98, Windows 98 Second Edition, and Windows Millennium Edition computers, Internet Explorer
version 5.0 or later must be installed.



To enable Internet Connection Sharing on a network connection  
You must be logged on to your computer with an owner account in order to complete this procedure.
Open Network Connections. (Click Start, click Control Panel, and then double–click Network Connections.)

Click the dial–up, local area network, PPPoE, or VPN connection you want to share, and then, under Network Tasks, click
Change settings of this connection.

On the Advanced tab, select the Allow other network users to connect through this computer's Internet connection check box.
If you want this connection to dial automatically when another computer on your home or small office network attempts to access
external resources, select the Establish a dial–up connection whenever a computer on my network attempts to access the
Internet check box.

If you want other network users to enable or disable the shared Internet connection, select the Allow other network users to
control or disable the shared Internet connection check box.

Under Internet Connection Sharing, in Home networking connection, select any adapter that connects the computer sharing its
Internet connection to the other computers on your network. The Home networking connection is only present when two or more
network adapters are installed on the computer.


To configure Internet options on your client computers for Internet Connection Sharing  
Open Internet Explorer. Click Start, point to All Programs, and then click Internet Explorer.)

On the Tools menu, click Internet Options.



























On the Connections tab, click Never dial a connection, and then click LAN Settings.

In Automatic configuration, clear the Automatically detect settings and Use automatic configuration script check boxes.

In Proxy Server, clear the Use a proxy server check box.
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