6 Important Search Engine Listing and Ranking Tips
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6 Important Search Engine Listing and Ranking Tips

by: Ashley smith

Very simply if a company offers to have your site listed on the top page of Google within 3 days, 1 week or some other silly amount
of time for £150 - it is a lie.

Companies out there are charging anything from £150 upwards for these type of services, and as soon as you sign up they want
you to use ridiculous search terms that are never going to be used buy prospective customers. And the keywords you actually
want used, will be something to ‘work towards’, a process ‘that will take time’ and so on.

For example if your website is www.davidcomplandaccounts.co.uk and you use the keyword ‘davidcomplandaccounts’ with no
spaces, the company who offer this service will consider this achieving their side of the bargain, though of course no one is going
to find your site. You are simply not going to get first page listing with the term ‘Uk accounts’, without resubmission, care, time
and attention, whatever they tell you.

So how do you actually getting top ranking. Well the easy answer though not very popular one, is that it will take time.

There are several techniques though that are invaluable and will aid the submission, listing and ranking process:

Submitting your site monthly to all the major Search Engines using a guaranteed inclusion service such as www.
premiumsubmission.com. Many submission services don’t even guarantee to get you site listed.

Change your content and Meta Tags before each submission. Therefore over time enabling multiple listing for a single Url.

Incoming links from highly ranked sites. This means contacting related sites, though not direct competition to request mutual or
ideally exclusive links to your site.

Keyword frequency. Basically how often your chosen keywords, both in your html source and those used on submission to
Search Engines occur in the text of your site.

Always choose a relevant for your submitted page. The title should reflect both your keywords and Url. Each link page should have
a different relevant .

Imagine heavy web pages are less Search Engine friendly, therefore relevant keyword based text is the most effective.

So basically Search Engine ranking takes patience, there is no magic wand technique, but if you follow the steps above you can
achieve placement and exposure for your website.

Ashley Smith
Acknowledged Internet Solutions
www.acknowledgedsolutions.co.uk

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About The Author
Ashley smith
Webmaster and web developer with 4 years experience. I am happy for this artical to be
replicated as long as the links are left inteact and active.
info@acknowledgedsolutions.co.uk
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Beta Testing
I'm sure as you've cruised around the web you've run across the term "beta release" or "beta test version" or something to that
effect. You may also have heard "alpha test" or "public preview" and other similar terms. What the heck do these terms mean?

All well managed product development projects are split into multiple phases, each distinct and each with it's own goals.
Generally you begin with a proof of concept, request for proposal, short analysis or things like this. You follow this short cycle with
a longer analysis, then a design specification, and finally you implement the program. This consists of the actual coding of the
programs and might include documentation as well.

Now you've got a finished project, and what you are supposed to do next is a quality assurance step. Generally, you want to test
and test and test until the program (or application system) exactly meets the design specification (which should be treated as a
sacred document) and associated standards manuals. It is critical to note that testing is done against the specification and
standards manual and nothing else at this phase of the project.

When and only when you complete this testing and the product 100% does what it was designed to do, then you create what is
called an alpha test. This consists of sending the code to a select group of users who will pound on the product. Their job is to
ensure that the product works in the field under conditions outside of your lab.

Once your product has been tested by some alpha testers, you may want to take some time to correct any issues, then perhaps
send it out to the alpha testers again. You might repeat this step one or two times until the number of bugs found is significantly
reduced.

Your next step is to widen the group of testers greatly. This is called a beta test, and in it's purpose is to ensure your product
works on an even wider base of computers. The theory is you cannot duplicate all conditions in your lab, and the alpha testers
are purposely kept to a small, very manageable group.

Beta testers are generally just a number of users who, in exchange for a reduced fee or a free copy of the software, agree to
install the program (or system) and use them. They are to report any errors, and understand that the program may have bugs,
can crash and might corrupt data.

A program or system might go through one, two or even three rounds of beta testing. The developers would be in constant
communication with the testers so as to produce the best possible product.

This is the way it worked, and this is the method the better product managers still employ. I've been a beta tester many times,
most seriously a dozen years ago with operating systems such as RSX, RT11, RSTS/E and OpenVMS. One of the major reasons
why the Digital Equipment Corporation operating systems were so good (and in many ways are still unsurpassed) - they really
knew how to run a solid series of beta tests.

The original concept was very simple, but large companies such as Microsoft have corrupted it until now Beta testing is not really
testing. You see, Microsoft has changed Beta testing to really be a "pre-release" or "public preview". What does this mean? It
means Microsoft has the option to deliver unfinished or inadequately tested code to tens of thousands of users.

Microsoft does not tend to go through a lot of trouble to get feedback from this vast army of beta testers. Oh yes, they do surveys
and send forms, but to do a real beta test you need to be in firm control and be sure your testers are doing something useful.

You see, beta testing is supposed to be part of the development process, not the marketing and promotional process. And,
truthfully, that's one of the primary reasons why Microsoft (and other large companies) have had such poor quality assurance in
the past few years.

So, basically, beta testing helps ensure that a product is more reliable and works in environments outside of the lab. And that's
all it is supposed to do.
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