The Search For A Mentor
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The Search For A Mentor
by: Mike Lane

There are many so called "gurus" on the net that are offering their advice to you concerning internet marketing. The net is packed
with experts and they all want you to join their list.

Most of them just want to sell you something and you never learn anything. How do I know this? Because I have fallen victim to the
promises of these experts and joined almost all their lists.

So I have come up with a checklist to consider when attempting to choose a mentor.

1. Is he/she widely known? You would be surprised to learn that not every one with a fancy website is truly an expert. Do a search
on Google for his or her name and see what you come up with. Check out their website and see what PR (Page Rank) they have.
If they have been around a while the page rank should verify this.

2. Now search his or her name and type in "reviews". Does he or she get favorable reviews? If the reviews are about 50% good
and 50% bad--pass on him or her. If he is truly an expert his/her reviews should run 80% to the good.

3. Is his product or membership site worth the money? How can you tell? Read over the sales letter. Is it choppy or does it run
really smooth? Does it offer all the points of interest you are looking for? Does he offer a good unconditional money back
guarantee? If he doesn't, close that page fast.

If everything meets your expectations the go ahead and order. But be sure to find out where the refund link is as soon as you
purchase. If it is not what you thought it should be then just ask for your money back. Don't be shy about it. They will honor your
request. (If they don't then you have found out the hard way whether or not they can be trusted)

4. Does what he/she teach make a difference in your marketing? Obviously if they are teaching you the things that made them a
success and you are seeing positive results then you have a winner.

I hope this will help you in your pursuit of internet marketing knowledge. It is not all that is needed to find a reliable mentor but it is
a start.

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About The Author
Mike Lane has been involved in internet marketing for six years and is active in many
online ventures.
http://www.sellersecrets.com/offer.html
404 error

We've all received an error like the one shown below:

File not found - requested URL not found on this server

It's annoying, especially when you've searched for something and found what looks like the perfect site. At least the description
exactly matches your needs. You click and boom, a 404 error appears.  Whoops. What happened to that perfect site?



There are several reasons why this error occurs. I guess the thing that you need to remember is the internet is very fluid. In fact, it
changes constantly. Sometimes a site is changing while you are looking at it. I can remember several times I was examining a site
and returned to a page that I had seen only moments before and found it to be different! That can be very unnerving, to say the least.

So what sometimes happens is a webmaster changes his site around and obsoletes links. If he's a rank amateur, he'll break links
within his own site.  This does happen sometimes, but any webmaster worth his salt is constantly checking and rechecking his
site to be sure it works and works well. After all, the only way to test something is to use it. And the only way to see if a site really
works is to surf it.

More often, someone has linked to a site and that site changes. Since it can be difficult if not impossible to determine who has
linked to a site, links break.

Now, really good webmasters never ever delete a page on their site. What they do is create redirect pages. Thus, if I have a page
called "barbi.htm" and I want to delete it, I will modify the page to tell the visitor it no longer exists and redirect him to another page in
my site. This way I will not lose traffic simply because I've deleted or renamed a page.

This constant checking of one's own web site will also catch another common error: misspelling a hyperlink. When I create a
hyperlink, I either browse to the target using my web editor, or I cut and paste the link directly out of Internet Explorer. I never type the
hyperlink in myself, which reduces the possibility of error greatly!

Also common is the webmaster who does not understand that many servers are case sensitive. This means that "Richard" is not
the same as "richard". You will see this sometimes if a webmaster moves a site from a server which is not case sensitive
(VAX/OpenVMS) to one that is (Unix).

Sometimes a site simply moves to another host. This frequently happens when a site outgrows it's host. I know of one site that had
to move several times because it's bandwidth demands became huge! According to the webmaster this site was getting tens of
thousands of visitors every day, and all of them were downloading tremendous amounts of pictures. He was booted off one server
with no notice and no backup and had to rebuild his site from scratch! This kind of event will certainly cause 404 errors!

More rarely, a webmaster has been in the process of uploading his site when his upload software crashed. This may leave broken
links for a short time until the problem is fixed.

Generally an ISP will provide, at least for a short time, a redirect page to a new site. You will see this as a "My site has moved. If you
are not transported in 10 seconds click here" message.

And of course some sites simply shut down. This is actually getting more rare as it's often more expensive for an ISP to delete old
data than it is simply to prevent updates.

Search engines are notorious for their broken links. You have to remember that most search engines only examine web sites every
month or so (sometimes the delay is as long as six months). Because of this, all of the above problems can occur, leaving broken
links.
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