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| Some Examples: How to Write a Great Case Study - If you’ve been commissioned to write a case study, or are interested in starting a lucrative career as a marketing writer. MS Word 5 pages. Information Gathering Form - Use this form to gather information for your case study, such as your client’s background, partners involved in the project, and technical aspects of the technologies deployed in the solution. MS Word 4 pages Case Study Checklist - Use this checklist to ensure that you covered, or have at least considered, the following areas that may be related to your case study. MS Word 3 pages |
How To Write A Great Article Content is king. If you’ve been online any length of time, you’ve seen the phrase, “content is king” everywhere. But understanding what content is, and how to continually add content to your site is a full time job for many businesses. One of the best ways to grow the content of your site is by adding useful articles to your resources. Articles are typically rich content that pertains to one or two keywords. An article is typically between 250-750 words in length. And the best thing about an article is it can be promoted not just on your site, but can also be picked up by article directories, other websites, and ezine editors looking for quality information for their subscribers. The hardest part of adding an article to your site is often times the writing. Where do you come up with your ideas for new articles? Here are five tips on how to find articles that will be informative for your target audience. 1. What is the top news feature in your industry? If you follow trade journals, (and you should) you can always find one or two topics that everyone is writing about. Pick up on that thought, and write an article in your own words. 2. What questions do your clients and prospects ask you over and over again? Common questions can make motivating articles because they answer a question everyone wants more information on. 3. How can you relate your industry to a seasonal event? If you’re a plumber, writing an article on preparing your pipes for the deep-freeze of winter can be much needed. Likewise, an article on planting shade-loving plants would be a perfect addition to a greenhouses website. 4. Follow your newspaper for current events. Every day, around the world, there are events that you can use to base an article off of. Think back to the first 2 ½ months of 2006 – you could write articles based on the Olympics, Super Bowl, Valentine’s Day, Presidents Day, winter, snow, hurricanes and tornados. A personal trainer could write an article about how it doesn’t take an Olympian to stay fit. A health spa could write an article on preparing for the spring thaw, and looking your best in your new spring wardrobe. And so on. 5. Still can’t think of anything? Hire someone else to write articles for you. A copywriter can write several articles for you in a short period of time. If you have a dozen or so written, you can have a several months supply of high quality content, ready to share on your site, and with others throughout the Internet. You have valuable information. Find a way to share what you know with your customers and prospects. You’ll show your expertise; they’ll reward you by becoming your customers. Article writing does not need to be difficult. The information about writing articles presented here will do one of two things: either it will reinforce what you know about article marketing or it will teach you something new. Both are good outcomes. When writing articles, make sure to keep your readers in mind. Studies have shown that most Internet readers tend to scan a page to find the information they are looking for, rather than reading the entire page. This means having good titles, a lot of subtitles, and making use of bullet points to help your readers easily scan your page. Readers prefer a site like this that is easy to use and will be more willing to come back to your site time and time again. The more that your readers return, the more opportunities you will have to get them to click on each one of your affiliate links. Failing to write your articles in this manner, or to have them written this way, could turn your site visitors away before they even have a chance to see what you have to say or to learn what your affiliate links are all about. Keeping your articles organized as recommended will keep your visitors returning and enable your site to continue making money for you. Making money with articles can be fairly easy for anyone. If you are a quick learner and great reader, then you can learn everything you need to know right from the Internet without any previous training needed. This is probably the best fact about niche website Internet marketing. Hopefully the information presented so far has been applicable. You might also want to consider the following: If you are new to the business, your best bet is to ease into it. If you jump in before you know what you are doing, you have a good chance of losing money and having nothing to show for it. There are several things that you need to make sure you know how to do before you begin creating your first site. • Create your own great articles or hire someone to do it for you • Optimize your website for search engines • Find reliable web hosting • Pick a catchy URL • Create a small site that is easy to navigate, have one created for you, or pay to use a What You See Is What You Get (WYSIWYG) website builder. It never hurts to be well-informed with the latest on article marketing. Compare what you've learned here to future articles so that you can stay alert to changes in the area of article marketing. The day will come when you can use something you read about here to have a beneficial impact. Then you'll be glad you took the time to learn more about article marketing. |
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