How To Drive Traffic Without Paying Big Bucks

Everybody who owns a website dreams
about getting tons of traffic directed to it.
But getting your site noticed out of
literally millions of sites can be a pretty
tedious task sometimes. Many people
think that they need to invest hundreds
or thousands through pay per click
search engines or SEO programs in
order to get any traffic, but that simply is
not the case.

How To Drive Traffic To Your Site Without Paying Big Bucks

Everybody who owns a website dreams about getting tons of traffic directed to it. But getting your site noticed out
of literally millions of sites can be a pretty tedious task sometimes. Many people think that they need to invest
hundreds or thousands through pay per click search engines or SEO programs in order to get any traffic, but that
simply is not the case. There is a simple way to get your site noticed that requires no money at all: content. In this
article we will discuss how to use content on your site to draw in more traffic via search engines.

One popular misconception that a lot of people have is that Meta Tags are the key to getting search engine
traffic. This simply is not true. While meta tags are important, what really draws a search engines attention is
content. The more content you have about a subject on your site, the higher your chances are of getting traffic
from search engines. But remember to mention your topic plenty of times on the page. You do not have to get too
redundant with it, but it is essential to mention your keywords at least six times. Also, you must write actual
content, not just the keyword over and over again, because this is called keyword spamming, and it has been said
that it can actually get you blocked from engines. Another good tip while creating your content pages is to make
them single pages, do make them frame based, because some engines have a harder time picking this up.

How many content pages you need depends on what your site is. If you are doing something that is unique you
may not need many pages. If you are working in a saturated market, however, you may need dozens, maybe
hundreds of articles to get your site to the top of the search engines. This may sound like a lot of work, but it is
not that bad once you start doing it. Just do a few articles a day, and within a month you will likely have have more
than enough content to pull in the traffic you deserve. And if you need help building the content, there are
countless sites that offer either free or very cheap content for your sites. Remember: if you build the content, they
will come!

Choosing The Best Keywords To Drive Traffic To Your Website
by: Craig Broadbent

Getting a website to appear in the first page of search engine results is a common goal for most webmasters, yet
few possess the skills to actually achieve it. There are many steps to take in order to be found for terms related to
your site, and taking your time to research the best possible phrases for your site is an important step on the
ladder.

Many webmasters make the mistake of assuming that a ranking for one generic term related to their site will turn
their website into a profitable success. Although that one generic term may provide a good stream of traffic and
brand awareness, this doesn’t mean the traffic will convert into sales or leads, and the costs of targeting that term
will tower over your return on investment. It is best for the webmaster to target multiple terms that not only drive
traffic, but also lead to that all important conversion.

First of all you need to consider who your target audience is and the purpose of your site. Do you sell products
online? Do you offer services? Is it more content focused? There are all sorts of potential visitors which will have
varying ways of finding your site, so understanding your audience, and the reasons they will visit, will help focus
your efforts.

With this in mind, you can now consider those generic terms that you think people will use to try and find your site.
It shouldn’t just be one term - a trap that many webmasters fall into is assuming that one term will provide enough
traffic to sustain business and are surprised that business doesn’t increase if they do achieve that ranking.
Consider all of the possible phrases and themes of your site, even using a thesaurus to find related terms or
checking competitor websites for ideas. It can be surprising just what terms your potential visitors will be using!

Once you have put together a list of short generic terms, you can start using tools to gauge how popular and
competitive those terms are, and also refine those generic terms to be more targeted to your site’s purpose. The
first step is to find out the popularity of terms, which can be done using various keyword suggestion tools.

Keyword suggestion tools tell you which terms were typed into searches, and how many searches were conducted
on those terms. Typing a phrase in and will return a selection of alternative phrases that contain your generic
term, alternative suggestions with a similar theme and also an estimate of how much traffic the phrase provides
per month. These tools can be flawed as they query different search engines and the traffic estimations can be
inaccurate, but they are still good for getting a ball park estimation of the amount of searches conducted, and for
suggesting multiple terms you may never have thought of targeting.

The Overture Keyword Tool, located at inventory.overture.com/d/searchinventory/suggestion/, is free to use and
gives you a list of suggested terms as well as the amount of searches conducted on the Yahoo! Search Marketing
network during the last month (Yahoo! Bought Overture and rebranded it Yahoo! Search Marketing).

A similar tool is located at www.wordtracker.com. Wordtracker queries the meta search engine Dogpile so may not
be representative of what is being searched on the web as a whole, but is still good for suggesting alternative
phrases and related phrases. Wordtracker has a subscription service, with which you can order between one day
and one year’s access.

Trellian’s KeywordDiscovery at www.keyworddiscovery.com is a relative newcomer to the keyword suggestion
market. KeywordDiscovery can query multiple search engines across the world and provides similar results to
Overture and Wordtracker.com as well as other services, but with subscriptions starting at $32.50 per month this
premium option is geared more towards search marketing professionals.

The next step in picking the best terms is checking how competitive they are. Ideally you want to find terms that
have high volume traffic but few websites competing to rank for that term, and you can use various tricks to judge
this. Any page that is optimised for a term will at least have that term in the title tag and in anchor text of links
pointing to the site, so by going to Google and using the queries intitle:“phrase here” and inanchor:“phrase here”,
you can figure out how many other pages have optimised for your chosen phrase. The lower the number for
these searches, the less competitive the term is. For more information about what these Google advanced search
operators do, go to www.google.com/help/operators.html.

Using these tools should have now provided you with a list of terms that are much more targeted than your
original generic phrases. These can include breaking your term down by geographical location, or a specific
product. You will be able to optimise your site for multiple phrases – remember that search engines index web
pages and not just websites. That means all of the pages in your site can be found in search engines, which in
turn means all of those pages can be optimised for different terms!

You may also want to consider the “long tail” of search phrases. These are obscure multi word phrases that are
only searched a couple of times, but are so specific they can end up being the most targeted terms and carry with
them higher conversion rates. The best way to target the long tail is to have a content rich site – the more content
you have the more likely you are to be picked up for obscure terms that can be found in your copy.

So you should now finally have a list of the best possible targeted phrases for your website! As you can see, the
process of choosing your keywords isn’t something that should be taken lightly, and there is a lot of work to do if
you want to maximise the ability of your site to attract natural search traffic. With your final list you will now be
ready to optimise your pages to be found for those terms, but that is for another time...

WARNING:
DO NOT SPEND A PENNY ON ADVERTISING
YOUR WEBSITE UNTIL YOU HAVE READ THIS
PAGE

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With national recognition, his new product and information is sweeping the Internet
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is a personal letter from Joe Buckley, Internet Marketing expert. In case you didn't
know, most people in the SEO industry will not share their techniques and concepts.
They are guarded secrets; the cherished nuggets of gold that make them what they
are. I'm sure that you are wondering why Mr. Buckley is revealing these secrets. Well,
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getting taken advantage of... we don't get what we deserve and we are spending
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